Privacy Policy

Amanda Muckalt operates this website, amandamuckalt.com, as part of her work as a speaker, author, and coach. The site is owned and managed by Roots for Success Limited, trading as The Stability Effect (“we,” “us,” “our”).

We are committed to protecting your privacy and handling your personal data in a fair, transparent, and lawful way in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We May Collect

We may collect and process the following information about you:

  • Information you provide directly: such as your name, email address, phone number, and any other details you submit through contact forms, email, event bookings, or newsletter sign-ups.
  • Technical data: such as IP address, browser type, operating system, and browsing behaviour on our website.
  • Cookies and usage data: collected via small text files placed on your device (see Section 6 on Cookies).
How We Use Your Information

We use your personal data for:

  • Responding to your enquiries.
  • Providing services or information you have requested.
  • Managing event bookings or coaching sessions.
  • Sending newsletters or marketing communications (only if you have opted in).
  • Improving our website and services.
    Lawful Bases for Processing

    We process your personal data based on one or more of the following lawful grounds:

    • Consent – when you have opted in to receive communications.
    • Contract – to fulfil an agreement with you.
    • Legitimate interests – to operate and improve our website and services.
    • Legal obligation – where we must comply with the law.
    How We Share Your Information

    We do not sell or rent your personal data. We may share it:

    • With service providers who support our operations (e.g., email platforms, website hosting).
    • Where required by law or to protect our legal rights.
    Data Storage and Security

    We store your personal data securely and only for as long as necessary for the purposes for which it was collected.
    Appropriate technical and organisational measures are in place to prevent unauthorised access, disclosure, alteration, or destruction.

    Cookies

    We use cookies to:

    • Improve your experience on our site.
    • Monitor and analyse website traffic.

    You can manage or disable cookies in your browser settings. Disabling cookies may affect site functionality.

    Your Rights

    Under UK GDPR, you have the right to:

    • Access the personal data we hold about you.
    • Request correction or deletion of your data.
    • Restrict or object to processing.
    • Withdraw consent at any time (where processing is based on consent).
    • Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
    Changes to This Policy

    We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “last modified” date.

    Contact Us

    If you have any questions or concerns about how we handle your data, please contact:

    Roots for Success Limited
    The Great Barn, Whitehouse Farm, Hemel Hempstead, Hertfordshire, HP2 6HG, United Kingdom
    Email:amanda@thestabilityeffect.com
    Phone: +44 (0) 7715 704953